Frutta Fresca: Frutta Gallery Reopens in Trastevere

Maria Vittoria Di Sabatino | 2 October 2016

Image courtesy of Frutta

One of the most fruitful contemporary art galleries in Rome, Frutta just moved to a completely new location. On the same night of the reopening, also a solo project by Italian artist Marco Giordano was on show, filling up the new space with fresh good vibes.

A more compact and open space opens a whole new set of possibilities for artists exhibiting at Frutta. One room, a slightly inclined floor, and a wide entrance door offer a sort of modified white cube. The complexity of this challenging and stimulating setting might be eased or enhanced by the artist; for asnatureintended, Marco Giordano decided to intensify the feeling of the space. After entering through a transparent orange fringed curtain, the attention of the viewer diverts across a web of pending silicon strips and up and down between groups of floor and wall installations. The floor installations are ceramic amateur-made heads seeped in by small plants, whereas the rectangular pieces on the wall are plastered moving images. Who are those heads representing? What are the hidden images showing? Why are there glimpses of vegetation? Where is nature? What does nature intend? What is next? Are we moving forward or stepping backwards?

The message behind Giordano’s images may be hard to grasp, but one is always present. As one may notice, the arrangement of the pieces and the mise en place may suggest an apocalyptic foreshadowing of the end of an era, of this era, in favor of a new anthropologically-based future. All that is left are those white heads and some partially showing images. The heads may be representing the artist as well as they may be representing men; after all, the artwork might even be suggesting a synchronization of the two.

Curiosity leads the viewer in and confusion urges it out of the exhibition, ultimately generating those questions that the artist wants to be asked. Confusion is expected. Coherency is not, because coherency is unnatural.


Marco Giordano, asnatureintended

30 September – 5 November

Frutta Gallery

Via dei Salumi,53



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