Marketing for Real

BY SHERYL RAGNETTI

The Marketing Club, like many other clubs at John Cabot, was formed by a group of students who felt that it was necessary for the university to offer free professional marketing consultancy. The students felt that studying the specific and theories of this major was simply not enough to succeed as a professional marketer or entrepreneur. The Marketing Club was born to give students real life experiences and to apply their knowledge and capabilities to the real world.

This semester, several fascinating projects are about to begin. The first project concerns a new start-up called Roma Luxury. We will be helping them form a digital marketing strategy to launch this new initiative. Then, the Managing Director of this initiative will present the strategy and start promoting it. He or she will have the possibility to then be hired by Roma Luxury. The second project will be the Google Online Marketing Challenge, which is, “a unique opportunity for students to experience and create online marketing campaigns using Google AdWords.” With a $250, students will spend three weeks developing an advertising campaign for a business or non-profit organization. Students of all majors are welcome to participate. The team that develops the most successful campaign wins a seven-night trip to San Francisco, including a one day trip to the Google Headquarters in Mountain View, California.

The Marketing Club offers many opportunities for enterprising, active and keen students willing to put themselves in challenge. Plus, this is a wonderful way to make connections, and perhaps even make friends with like-minded people.

Meetings are held every Monday at 12.45 in TG4.

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